Boring is beautiful.
The most exciting thing payment infrastructure can do is be invisible. We optimize for predictable, not novel.
Hundreds of millions of people in West Africa already buy and sell on WhatsApp. They lose hours every day to manual order-taking, missed payments, and forgotten follow-ups. WA-B exists to fix that: quietly, reliably, and in cedis.
WA-B started in 2024 in a kebab shop in Osu. The owner, Auntie Ama, was juggling 18 orders on three phones. Her best customer had just bounced because she missed his message during the lunch rush. We built the first version of WA-B that weekend: a single Python script that took her order, charged MoMo, and printed a receipt.
A year later we'd outgrown the script. The platform now runs hundreds of merchants across Accra, Kumasi and Takoradi. Auntie Ama is customer #1 and still on the Kiosk plan.
We're a small team: six engineers, a designer, two operations leads. We're not VC-funded. We're profitable, and we plan to stay that way.
The most exciting thing payment infrastructure can do is be invisible. We optimize for predictable, not novel.
We design for the Ghanaian SME first. The "global SaaS" patterns don't fit a market that runs on cedis, MoMo, and WhatsApp.
We charge fair prices and run the business to break even or better. No growth-at-all-costs, no investor pressure, no surprise enshittification.
If a decision matters, write it down. If it doesn't, ship it. We have one weekly meeting and an aggressive doc culture.
Every engineer rides shotgun on customer calls. The product team eats jollof with merchants once a quarter.
The infrastructure for African commerce will be built in Africa, by people who use it. We're hiring locally, and proudly.
CEO & co-founder
Previously: payments at MTN MoMo, engineering at Flutterwave. KNUST '17.
CTO & co-founder
Previously: backend at Paystack, distributed systems at Andela. Ashesi '18.
Head of Product
Previously: design at Korba, GIS at Esoko. Loves a good Figma archeology dig.