The short version
WhatsApp is the storefront, the checkout, and the receipt — all in one thread your customer already has open. Your dashboard (and mobile app) is the back office: where products live, where orders queue up, and where you see the money.
Everything below happens without your customer ever leaving WhatsApp, and without you needing a website, a POS terminal, or a card machine.
1. Connect your WhatsApp Business number
You link the WhatsApp number your customers already message (or a new one you set up for the business) through Meta's WhatsApp Cloud API. Once it's verified, WA-B answers on your behalf — instantly, and around the clock — using the greeting, hours, and menu you set.
This is a one-time setup step. After that, every inbound "Hi" or "Menu" routes straight into your shop's ordering flow.
2. Add your products
From the dashboard's Products page (or the mobile app, right from your phone), add items with a photo, a price, and a category. Ghanaian SMEs move fast — you can add one item in the middle of a lunch rush or bulk-import a whole catalog from a CSV.
Changes are live immediately: edit a price at 11:59 and the next customer sees it at 12:00.
3. A customer orders on WhatsApp
Customers drive the conversation with short, forgiving text commands. No app to download, no account to create.
| Customer sends | What happens |
|---|---|
Hi / Menu | Welcome message with an Order Now button |
Order | Browse the product list by category |
| Adds items | Cart builds up in the same thread |
Cancel | Clears the current cart, no harm done |
When they're ready, they confirm the order and move straight to payment — still inside WhatsApp.
4. Getting paid
WA-B sends a MoMo payment prompt to the customer's phone for the order total. They approve it the way they already approve any MoMo transaction. Customers without MoMo can pay by card instead, processed through Paystack.
The moment payment is confirmed, the order flips to paid automatically — no manual reconciliation, no "let me check if it came through."
5. Fulfilling the order
Paid orders land in your dashboard's order queue with one shared status: pending → paid → preparing → on-the-way → delivered. Move it forward as you go, and your customer gets an automatic WhatsApp update at each step — so "where's my order?" stops being a message you have to answer.
Your dashboard and mobile app
The dashboard is where the rest of the business lives: orders, customers, products, promos, broadcasts, inventory, a lightweight accounting view, and analytics on what's actually selling. The companion mobile app mirrors the parts you need on the move — new orders, quick status updates, a glance at today's numbers.
Promos & broadcasts
Once you have customers in the system, you can message them — a restock alert, a weekend promo code, a new-arrivals broadcast. Customers only hear from you if they've messaged you first, and every broadcast should give them an easy way to stop hearing from you if they'd rather not.
Your subscription
WA-B itself runs on a monthly plan billed via MoMo — see Pricing for the current tiers. It renews automatically each month; if a renewal ever fails, you'll get a WhatsApp reminder before anything is interrupted.
Ready to launch?
Once your number is connected and your catalog has a handful of items, you're closer to live than it feels. Run through the go-live checklist, then read the WhatsApp commerce playbook for how to sell well once you're live.
Getting help
Most questions are fastest answered on WhatsApp. For anything technical, the docs have the full API and webhook reference.